Madri Excepcional Lager Beer 24 x 440 ml (cans)

Product Information

I do find the larger bottle you can get is too much for me whereas the size of these cans is just right. Its branding is inspired by the term “Chulapo” – originally a group of people in Madrid during the 19 th century who were famous for their elaborate style of dress and cheeky attitude. Madrid is famous for the passion of its people and this passion is embodied by the “Chulapos”, a group of people in Spanish society in the 19th century who were famous for their elaborate style of dress and cheeky attitude.

What is Madrí Lager? And Why is it Suddenly in Every British Pub?

That’s when Madrí had its moment, with its associations of drinking outdoors in the sun, and symbolising the one thing we wanted most: holidays. Madrí Excepcional aims to capture “El alma de Madrid” or “The Soul of Madrid” and has all the taste characteristics of a modern European-style lager. That was exactly the same month that Manchester Evening News reported on the new beer that was ‘everywhere’ in the UK, and the Irish Mirror asked whether the new lager that the UK was ‘obsessed’ with was about to ‘take over’ Irish pubs too. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.If I am looking for a lager in the future, I’d definitely consider getting Madrí Excepcional once again.

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Our beer is crisp, clean and refreshing with a malt flavour which is balanced by bitterness from the hops. These principles are shared by Molson Coors and by working together we’ve created something really special in Madrí Excepcional, a unique fusion of the Chulapo way of life and British brewing heritage.I’ve drank Madri on it’s own as well as having a burger with it, and it does the job well on both occasions. It’s strong enough to have a lot of flavour, but not so strong to feel like you’d be hammered after 2 or 3. It’s been a while since I tried a new beer, but I saw some Madrí Excepcional and decided I had to get myself a few cans for the summer. According to Brown, this is a common strategy: ‘If you’ve got the distribution points, you can copy somebody else’s brand, not have that brand in your distribution, and say, “But this one’s just as good.

Madri Excepcional Lager 24x 440ml Cans - DrinkSupermarket

For more information about cookies, how the site uses them and your privacy, see our cookie information page. So despite its launch almost two years earlier, April 2022 was the month the serious Madrí marketing push kicked off, and so began our hot Madrí summer.ABV, with a light golden colour and a smooth, well-rounded taste profile with a short bitter finish. It was the same month that LADbible sent out its Madrí lager appreciation tweet with no explanation whatsoever. The Madri Excepcional beer glass is dishwasher safe, toughened and nucleated to keep your pint fizzing until its last drop.

Madri Excepcional Premium Lager Beer Can Can (4 x 440ml Madri Excepcional Premium Lager Beer Can Can (4 x 440ml

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I bought a couple of ale glasses I couldn't find elsewhere and they were delivered a few days later - very safely wrapped!